At 17, Driss Slaoui launched Welovebuzz from his dorm room at AUI. Fifteen years later, he’s both an entrepreneur and an investor, still driven by the same obsession: to create, to learn, and to share.
His journey began in 2010. Fresh out of high school and fueled by insatiable curiosity, he felt the urge to fill a gap—the absence of a media outlet that truly spoke to the youth of his generation. He turned that gap into an opportunity. From his room on the Al Akhawayn campus, he built the first version of Welovebuzz, which has since become one of the most followed media platforms in Morocco, reaching over two million people every day.
“I’ve always been very curious, especially when it comes to technology. Also, the fact that I felt there was a lack of relevant information pushed me to create Welovebuzz. My goal was to offer a media outlet that reflects the expectations and consumption habits of my generation,” he explains.
Long before launching his media venture, Driss Slaoui had instinctively embarked on a unique learning journey through video games and web development. This modern, hands-on approach proved to be both practical and valuable. “I used to play social video games where every decision directly impacted my progress. Games help you develop critical thinking and adaptability, which are incredibly important,” he notes.
This experimental learning mindset also fueled another of his passions: web development. “I wanted to understand, deconstruct, and rebuild. The web was an endless playground where the only limit was your ability to learn and experiment,” he explains.
At Al Akhawayn, logic and discipline were central. It was there that his creative drive and desire to learn were refined and structured. The academic program at AUI in Ifrane gave him scientific discipline and methodology. “Both approaches are complementary. Self-learning pushes you to be curious, to test, to explore, while university provides a framework that helps you organize your knowledge.”
Above all, AUI was a rich ecosystem of opportunities and social connection, where Driss Slaoui built friendships with many of his future partners and clients—not to mention the founding members of the Welovebuzz team.
Once his project was up and running, he approached its development with a simple yet powerful mindset: “If others have done it before me, there’s no reason I can’t do it too—and maybe even do it better.”
It’s with that attitude that Driss Slaoui turned limited resources and a small audience into an engine for innovation, ultimately delivering services like brand content now sought after by major companies such as P&G.
Pour en savoir plus :
LinkedIn profile of Driss Slaoui
Project overview of Who’s Who AUI
Written in French by Jankari Consulting, edited in English by Nielson English
